Plácido Salazar
Design+Direction
Design+Direction
+34 608 413 983
@placido_salazar
@placido_salazar
Plácido Salazar is a multidisciplinary designer with over 15 years of experience in Brand Design, Brand Strategy and Product Design.
Brand development
Digital strategy
Product Design
Visual language
My role
Design Direction
Product Design
UX/UI Design
Prototyping
Digital strategy
Product Design
Visual language
My role
Design Direction
Product Design
UX/UI Design
Prototyping
Kettal, a globally renowned company known for its high-end outdoor furniture design and manufacturing, identified an opportunity to enhance the digital presence of its Workplace division. This division, focused on providing innovative workspace solutions, needed a new digital platform that would reflect its market leadership while showcasing its extensive catalog of products and systems in a compelling and functional way.
Agency
North
Creative Team
Victor Delgado (CD)
Arnau Pujol (PM)
Jesús Villar (Dev)
*Coming soon.
North
Creative Team
Victor Delgado (CD)
Arnau Pujol (PM)
Jesús Villar (Dev)
*Coming soon.
Brand Strategy
Digital Platform
Research
Product Design
Product Launch
Customer Experience
E-comm
AR / VR
Phygical Experiences
AI
My role
Brand Strategy
CX/UX Research
Creative/Design Direction
UX/UI Design
Product Design
Prototyping
Digital Platform
Research
Product Design
Product Launch
Customer Experience
E-comm
AR / VR
Phygical Experiences
AI
My role
Brand Strategy
CX/UX Research
Creative/Design Direction
UX/UI Design
Product Design
Prototyping
Collaborating with the CUPRA team, we embarked on a two-year journey of exploration, conceptualization, and design to craft a digital experience that truly embodied the brand's essence, products, and services. Our comprehensive strategy seamlessly bridged the digital and physical worlds, enhancing the "build and buy" configurator and e-commerce platform to elevate the customer experience. We energized brand activations, delivered curated content, and harnessed data-driven personalization alongside advanced AI capabilities. These elements converged in a bold new visual and creative direction, reflecting the brand’s evolution—guided by deep user insights and research.
Agency
14 DDB
CUPRA/SEAT Global Head of Digital
Isaac Partal
Brand Team
Isa Espona, Martin Rizzo, Dennis Paladín
14 North Star Team
Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago
*More work under request.
14 DDB
CUPRA/SEAT Global Head of Digital
Isaac Partal
Brand Team
Isa Espona, Martin Rizzo, Dennis Paladín
14 North Star Team
Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago
*More work under request.
Homepage
Integrated CUPRA Store
“Build and buy” Configurator
Brand Identity
Brand System Design
Product Launch
My role
Product Design
UX/UI Design
Design System
Prototyping
Brand System Design
Product Launch
My role
Product Design
UX/UI Design
Design System
Prototyping
Symbium has transformed the citizen-to-government experience for home improvement projects using AI. Their proprietary Complaw® technology simplifies complex laws and regulations into easy-to-follow workflows, personalizing city regulatory reviews. Symbium's mission is to empower individuals to easily understand, visualize, and manage what’s possible on their property, including submitting permits, applying for rebates, and scheduling inspections.
Live site at Symbium.com
Live site at Symbium.com
SymbiumTeam
Leila Banijamali, Abhijeet Mohapatra, Michael Genesereth
Head of Design
Alex Picó
Leila Banijamali, Abhijeet Mohapatra, Michael Genesereth
Head of Design
Alex Picó
Brand Development
Digital Platform
Product Design
My role
Design Direction
UX/UI Design
Prototyping
Digital Platform
Product Design
My role
Design Direction
UX/UI Design
Prototyping
Working with SEAT to elevate their digital presence and seamlessly integrate it with their refreshed brand identity. Together, our goal is to develop a state-of-the-art platform that not only highlights SEAT's outstanding products and services but also reflects their forward-thinking vision for the future of mobility. Drawing on our deep expertise, we will drive innovation and transformation within the automotive sector, crafting a memorable and immersive experience that engages and captivates customers.
Agency
14 DDB
SEAT Team
Isaac Partal, Marc Jover, Urko Pellicer
Brand Team
Isa Espona, Mimi Margalef, Martin Rizzo, Dennis Paladín, Marta Tomás
Digital Team
Marc Roca, Danilo Campos, Carlos Kun, Iván Berdusán, Lara Heredia, Tom McClean, Edu Sanchís, Helena Domingo
14 DDB
SEAT Team
Isaac Partal, Marc Jover, Urko Pellicer
Brand Team
Isa Espona, Mimi Margalef, Martin Rizzo, Dennis Paladín, Marta Tomás
Digital Team
Marc Roca, Danilo Campos, Carlos Kun, Iván Berdusán, Lara Heredia, Tom McClean, Edu Sanchís, Helena Domingo
Creative Direction
Digital Retail Experience
Product Design
My role
Art Direction
UX Design
Visual Design
Digital Retail Experience
Product Design
My role
Art Direction
UX Design
Visual Design
Adidas Spain tasked us with crafting an outstanding retail experience using cutting-edge technology. We developed a comprehensive digital ecosystem, featuring four integrated wall screens on the shoe display, an interactive surface, and an interactive floor to showcase the unique attributes of each Boost shoe model. A 70-inch multi-touch interactive display allows customers to effortlessly explore and compare Adidas shoes, while real-time size and color availability is seamlessly detected by the ERP system. This immersive experience enhances the shopping journey and promotes customer engagement with the Adidas brand.
Agency
Pixel and Pixel
Creative Director
Victor Coello, Jose Vilar
Creative Team
Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez
Pixel and Pixel
Creative Director
Victor Coello, Jose Vilar
Creative Team
Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez
Creative Direction
Product Campaign
My role
Concept
Art Direction
Design
Product Campaign
My role
Concept
Art Direction
Design
During our collaboration with Netflix Spain, we had the exciting opportunity to delve into the creative realm of Key Arts, concepts, and visual explorations for some of their top-tier shows. Our team relished the chance to experiment with diverse ideas and artistic directions, pushing the boundaries of visual storytelling and enhancing the viewing experience for Netflix's audience.
Agency
Pixel and Pixel
Creative Director
Victor Coello
Creative Team
Lucas Sánchez, Oliver Berna, Roberto Torres, Ramiro Urrutia (Rams), Miguel Godinez
Pixel and Pixel
Creative Director
Victor Coello
Creative Team
Lucas Sánchez, Oliver Berna, Roberto Torres, Ramiro Urrutia (Rams), Miguel Godinez
"Narcos S03” / Key Art (Spain)
“Stranger Things S02” / OOH
“A pesar de todo” / Key Art Concept
“Glow S01” / OOH
“Las Chicas del Cable S02” / Key Art Concepts
Brand Identity
Creative Direction
Social Media
My role
Art Direction
Design
Creative Direction
Social Media
My role
Art Direction
Design
In this collaborative project, we teamed up with Pepsi Max to breathe new life into their visual language on social media. Our primary goal was to adopt a remarkably fresh approach, specifically tailored to captivate younger demographics. We ingeniously blended the digital vernacular with a playful Gen-Z twist, resulting in an engaging and relatable experience.
Agency
Pixel and Pixel
Creative Director
Victor Coello
Creative Team
Inés Méndez, Katana, Amelia De La Marta, Celia Ayala
Pixel and Pixel
Creative Director
Victor Coello
Creative Team
Inés Méndez, Katana, Amelia De La Marta, Celia Ayala
Brand Identity
Brand Activation
Creative Direction
Product Design
My role
Brand Identity
Art Direction
UX Design
Visual Design
Brand Activation
Creative Direction
Product Design
My role
Brand Identity
Art Direction
UX Design
Visual Design
Moët & Chandon called upon our expertise to activate their digital connection with their audience. Our innovative solution, Terroir, is a meticulously curated digital magazine that presents exclusive content. Through collaborations with esteemed curators in art, design, fashion, beauty, music, food, and travel, we effectively revitalized the audience's association with the Moët & Chandon brand, introducing a fresh and captivating perspective.
Agency
AmorCiego
Creative Director
Rubén López
AmorCiego
Creative Director
Rubén López
Creative Direction
Product Campaign
My role
Concept
Art Direction
Design
Product Campaign
My role
Concept
Art Direction
Design
Presented was the Galaxy A Launch Campaign for Youth with Samsung, which revolved around two key concepts. The first concept, "#More," was brought to life through a captivating identity system that vividly showcased the phone's boundless possibilities. By emphasizing the theme of "#More," we aimed to ignite the imagination and curiosity of the youth, inspiring them to explore new horizons and push the boundaries of what they thought was possible. The second concept, "Be the Inspiration," focused on empowering the target audience to embrace their untapped abilities and share their unique stories. This integrated campaign narrative positioned the Galaxy A as more than just a smartphone, but as a gateway to endless opportunities for personal growth, self-expression, and inspiration.
Agency
Pixel and Pixel
Creative Director
Victor Coello, Jose Vilar
Creative Technologist
Roberto Torres
Creative Team
Ramseh, Amelia De La Marta, Celia Ayala
Pixel and Pixel
Creative Director
Victor Coello, Jose Vilar
Creative Technologist
Roberto Torres
Creative Team
Ramseh, Amelia De La Marta, Celia Ayala
Concept 01 / #More.
Concept 02 / “Be the inspiration”
Brand Identity
Website Design
My role
Branding
Art Direction
UX Design
Visual Design
Website Design
My role
Branding
Art Direction
UX Design
Visual Design
Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.
Coming soon.
Brand Strategy
Brand Identity
Creative Direction
Exhibition Design
Spatial Design
Website Design
My role
Naming/Concept
Branding
Creative Direction
Art Direction
UX Design
Visual Design
Brand Identity
Creative Direction
Exhibition Design
Spatial Design
Website Design
My role
Naming/Concept
Branding
Creative Direction
Art Direction
UX Design
Visual Design
"Soul+Matter" is the highlight of the Cheongju Craft Biennale 2023 in South Korea, marking a significant moment to showcase contemporary Spanish craftsmanship to the world.
The spacious exhibition area dedicated to Spain presents works by 31 creators from various regions of Spain, each demonstrating outstanding skill and a modern, forward-thinking approach. Visitors will encounter a diverse array of materials including ceramics, glass, wood, wool, steel, paper, straw, felt, porcelain, stone, wicker, and biomaterials.
This exhibition is a celebration of tradition, skill, creativity, and the unique flair of Spanish artists, offering a glimpse into the rich world of Spanish craftsmanship.
The spacious exhibition area dedicated to Spain presents works by 31 creators from various regions of Spain, each demonstrating outstanding skill and a modern, forward-thinking approach. Visitors will encounter a diverse array of materials including ceramics, glass, wood, wool, steel, paper, straw, felt, porcelain, stone, wicker, and biomaterials.
This exhibition is a celebration of tradition, skill, creativity, and the unique flair of Spanish artists, offering a glimpse into the rich world of Spanish craftsmanship.
Agency
AmorCiego
Creative Director
Rubén Torres
AmorCiego
Creative Director
Rubén Torres
Brand
Creative Direction
Editorial
My role
Concept
Art Direction
Design
Creative Direction
Editorial
My role
Concept
Art Direction
Design
Visions Magazine is an ambitious project aiming to create an influential print and online publication that fearlessly explores a wide range of subjects, encompassing arts, culture, news, and various aspects of contemporary society. With a steadfast commitment to delving into and confronting controversial topics, Visions Magazine aspires to establish a reputation for its bold and thought-provoking coverage.
Agency
AmorCiego
Creative Director
Rubén López
AmorCiego
Creative Director
Rubén López
Product Design
My role
Brand
UX Design
Visual Design
Prototyping
My role
Brand
UX Design
Visual Design
Prototyping
This project served as a pitch for Banc Sabadell, providing an outstanding opportunity to explore new territories, uncover hidden potential, and develop an advanced digital platform. Its primary goal was to establish seamless connections between individuals and companies, fostering a robust synergy that generates abundant business prospects. This innovative initiative encompassed a comprehensive suite of tools and customized content, strategically designed to accelerate and support business transformation, driving sustainable growth, and unlocking new opportunities.
Agency
Wunderman Thompsom
Creative Team
Paco Badia, Pipo Virgós, Oscar Pena, Irene Vidal, Esther Escudero
*Confidential work.
Wunderman Thompsom
Creative Team
Paco Badia, Pipo Virgós, Oscar Pena, Irene Vidal, Esther Escudero
*Confidential work.
Creative Direction
Brand Activation
My role
Branding
Art Direction
Design
Brand Activation
My role
Branding
Art Direction
Design
To celebrate the 10th anniversary of PlayStation Plus and its exciting new content offerings, we introduced PlayStation Plus Tuning. This social contest allowed users to win a complete room makeover based on their gaming preferences, with the guidance of gaming super-influencers. Participants engaged in challenges and tasks to earn points and increase their chances of winning. The winners received personalized advice from expert influencers to create an immersive gaming environment. The contest created a vibrant online community and elevated the gaming experience beyond the virtual world. PS Plus Tuning made the anniversary unforgettable by transforming gamers' rooms into personalized gaming sanctuaries.
Coming soon.
