SW 2018—2022
placido@placidosalazar.com

Plácido Salazar—Multidisciplinary Designer/Director with 15+ years of experience, focused on narratives and systems for Brand, Interactive, and Product Design.

CUPRA

Brand Strategy
Digital Platform
Research
Design System
Customer Experience
E-comm
AR / VR
Phygical Experiences
Product Design
AI

My role
Concept
Creative Direction
UX Design
Visual Design
Prototyping

Working with the CUPRA team, we dedicated two years to exploring, conceptualizing, and designing a digital experience that captured the essence of the brand, its products, and services. Our strategy seamlessly integrated digital and physical interactions, enhanced the "build and buy" configurator and e-commerce system, improved customer experiences, energized brand activations, delivered curated content, and leveraged data-driven personalization and AI capabilities. Together, these components converged in a fresh visual and creative direction that reflected the brand's evolution, driven by user research and insights.

Agency
14 DDB

CUPRA/SEAT Global Head of Digital
Isaac Partal

Brand Team
Isa Espona, Martin Rizzo, Dennis Paladín

14 North Star Team
Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago

*Confidential work.

Adidas

Creative Direction
Digital Retail Experience
Product Design

My role
Art Direction
UX Design  
Visual Design

Adidas Spain tasked us with crafting an outstanding retail experience using cutting-edge technology. We developed a comprehensive digital ecosystem, featuring four integrated wall screens on the shoe display, an interactive surface, and an interactive floor to showcase the unique attributes of each Boost shoe model. A 70-inch multi-touch interactive display allows customers to effortlessly explore and compare Adidas shoes, while real-time size and color availability is seamlessly detected by the ERP system. This immersive experience enhances the shopping journey and promotes customer engagement with the Adidas brand.

Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Team
Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez

Symbium

Brand
User Research

My role
Product Design (UX/UI)
Design System
Prototyping

SymbiumTeam
Leila Banijamali, Abhijeet Mohapatra, Michael Genesereth

Head of Design
Alex Picó

SEAT

Digital Platform
Product Design

My role
Research
Art Direction
UX Design
Visual Design
Prototyping

SEAT has partnered with us to take their digital experience to the next level and align it with their new brand identity. Our joint objective is to develop a cutting-edge platform that not only showcases SEAT's exceptional products and services but also provides a vision of the future of mobility. By leveraging our expertise, we will introduce innovation and transformation to the automotive industry, creating a memorable and immersive experience for customers. Our collaboration with SEAT is a significant step forward for the industry, and we're excited to work together to create a platform that sets new standards for digital excellence.

Agency
14 DDB

SEAT Team
Isaac Partal, Marc Jover, Urko Pellicer

Brand Team
Isa Espona, Mimi Margalef, Martin Rizzo, Dennis Paladín, Marta Tomás

Digital Team
Marc Roca, Danilo Campos, Carlos Kun, Iván Berdusán, Lara Heredia, Tom McClean, Edu Sanchís, Helena Domingo   

Pepsi Max

Brand
Creative Direction
Social Media

My role
Art Direction
Design

In this collaborative project, we teamed up with Pepsi Max to breathe new life into their visual language on social media. Our primary goal was to adopt a remarkably fresh approach, specifically tailored to captivate younger demographics. We ingeniously blended the digital vernacular with a playful Gen-Z twist, resulting in an engaging and relatable experience.

Agency
Pixel and Pixel

Creative Director
Victor Coello


Creative Team
Inés Méndez, Katana, Amelia De La Marta, Celia Ayala


Albert Salas

Brand Identity
Website Design

My role
Branding
Art Direction
UX Design
Visual Design

Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.

Coming soon.

Soul+Matter

Brand Strategy
Brand Identity
Creative Direction
Exhibition Design
Spatial Design
Website Design

My role
Naming/Concept
Branding
Creative Direction
Art Direction
UX Design
Visual Design

"Soul+Matter" is the highlight of the Cheongju Craft Biennale 2023 in South Korea, marking a significant moment to showcase contemporary Spanish craftsmanship to the world.

The spacious exhibition area dedicated to Spain presents works by 31 creators from various regions of Spain, each demonstrating outstanding skill and a modern, forward-thinking approach. Visitors will encounter a diverse array of materials including ceramics, glass, wood, wool, steel, paper, straw, felt, porcelain, stone, wicker, and biomaterials.

This exhibition is a celebration of tradition, skill, creativity, and the unique flair of Spanish artists, offering a glimpse into the rich world of Spanish craftsmanship.

Agency
AmorCiego

Creative Director
Rubén Torres

Creative Team
Juelieta Ansalas (Photo)
Madeleine Cooke (Text)
Esperanza Jaramillo (Text)

Netflix

Creative Direction
Product Campaign

My role
Concept
Art Direction
Design

During our collaboration with Netflix Spain, we had the exciting opportunity to delve into the creative realm of Key Arts, concepts, and visual explorations for some of their top-tier shows. Our team relished the chance to experiment with diverse ideas and artistic directions, pushing the boundaries of visual storytelling and enhancing the viewing experience for Netflix's audience.

Agency
Pixel and Pixel

Creative Director
Victor Coello

Creative Team
Lucas Sánchez, Oliver Berna, Roberto Torres, Ramiro Urrutia (Rams), Miguel Godinez

Terroir | Moët & Chandon

Brand Activation
Creative Direction
Product Design

My role
Art Direction
UX Design
Visual Design

Moët & Chandon called upon our expertise to activate their digital connection with their audience. Our innovative solution, Terroir, is a meticulously curated digital magazine that presents exclusive content. Through collaborations with esteemed curators in art, design, fashion, beauty, music, food, and travel, we effectively revitalized the audience's association with the Moët & Chandon brand, introducing a fresh and captivating perspective.

Agency
AmorCiego

Creative Director
Rubén López

Samsung

Creative Direction
Product Campaign

My role
Concept
Art Direction
Design

Presented was the Galaxy A Launch Campaign for Youth with Samsung, which revolved around two key concepts. The first concept, "#More," was brought to life through a captivating identity system that vividly showcased the phone's boundless possibilities. By emphasizing the theme of "#More," we aimed to ignite the imagination and curiosity of the youth, inspiring them to explore new horizons and push the boundaries of what they thought was possible. The second concept, "Be the Inspiration," focused on empowering the target audience to embrace their untapped abilities and share their unique stories. This integrated campaign narrative positioned the Galaxy A as more than just a smartphone, but as a gateway to endless opportunities for personal growth, self-expression, and inspiration.

Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Technologist
Roberto Torres


Creative Team
Ramseh, Amelia De La Marta, Celia Ayala


Visions Magazine

Brand
Creative Direction
Editorial

My role
Concept
Art Direction
Design

Visions Magazine is an ambitious project aiming to create an influential print and online publication that fearlessly explores a wide range of subjects, encompassing arts, culture, news, and various aspects of contemporary society. With a steadfast commitment to delving into and confronting controversial topics, Visions Magazine aspires to establish a reputation for its bold and thought-provoking coverage.

Agency
AmorCiego

Creative Director
Rubén López

Banc Sabadell

Product Design

My role
Brand
UX Design
Visual Design
Prototyping

This project served as a pitch for Banc Sabadell, providing an outstanding opportunity to explore new territories, uncover hidden potential, and develop an advanced digital platform. Its primary goal was to establish seamless connections between individuals and companies, fostering a robust synergy that generates abundant business prospects. This innovative initiative encompassed a comprehensive suite of tools and customized content, strategically designed to accelerate and support business transformation, driving sustainable growth, and unlocking new opportunities.

Agency
Wunderman Thompsom

Creative Team
Paco Badia, Pipo Virgós, Oscar Pena, Irene Vidal, Esther Escudero

*Confidential work.

PlayStation

Creative Direction
Brand Activation

My role
Branding
Art Direction
Design

To celebrate the 10th anniversary of PlayStation Plus and its exciting new content offerings, we introduced PlayStation Plus Tuning. This social contest allowed users to win a complete room makeover based on their gaming preferences, with the guidance of gaming super-influencers. Participants engaged in challenges and tasks to earn points and increase their chances of winning. The winners received personalized advice from expert influencers to create an immersive gaming environment. The contest created a vibrant online community and elevated the gaming experience beyond the virtual world. PS Plus Tuning made the anniversary unforgettable by transforming gamers' rooms into personalized gaming sanctuaries.

Coming soon.

Havaianas

Creative Direction
Product design

My role
Art Direction
UX Design
Visual Design

In a creative and lively collaboration with Havaianas, we introduced a unique 'Word Soup' game to mark the commencement of summer. This interactive platform offered users an immersive experience that went beyond typical word games. Inspired by Havaianas' vivid Brazilian-style alphabet illustrations, the game intricately intertwined words that encapsulate the festive aura of summer and the signature elements that define the Havaianas brand. As users navigated through this intriguing word maze, they not only had the opportunity to immerse themselves in a delightful gaming experience, but also stood a chance to win a variety of amazing prizes, adding an element of thrill and anticipation to the game.

Agency
Pixel and Pixel

Creative Director
Victor Coello


Creative Team
Lucas Sánchez, Juanma Montalbán

Thank you! ✌️ Have a nice day.

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