CUPRA
Integrated digital ecosystem | 2022-2204
Creative & design direction with 14 DDB (North Star Team)
This project was a two-year exploration of what the brand could become. Partnering with CUPRA, we reimagined its digital presence—evolving the configurator and e-commerce platform with AI-driven personalisation, and streamlining interactions across every touchpoint.
CUPRA
Integrated digital ecosystem | 2022-2204
Creative & design direction with 14 DDB (North Star Team)
This project was a two-year exploration of what the brand could become. Partnering with CUPRA, we reimagined its digital presence—evolving the configurator and e-commerce platform with AI-driven personalisation, and streamlining interactions across every touchpoint.
CUPRA
Integrated digital ecosystem | 2022-2204
Creative & design direction with 14 DDB (North Star Team)
This project was a two-year exploration of what the brand could become. Partnering with CUPRA, we reimagined its digital presence—evolving the configurator and e-commerce platform with AI-driven personalisation, and streamlining interactions across every touchpoint.
CUPRA.com An inmersive website.
CUPRA "Build and buy" Configure your CUPRA and buy.
CUPRA Store Discover what we have for you.
CUPRA App The app personalises your CUPRA experience with content and features made for you.