Plácido Salazar

Plácido Salazar

CUPRA

Rebuilding CUPRA's digital presence from the ground up. The brief was clear: as bold online as on the road.

My role

Visual design, product design, AI visuals.

Team

14 DDB / North Star team (2020-2023)

CUPRA

Rebuilding CUPRA's digital presence from the ground up. The brief was clear: as bold online as on the road.

My role

Visual design, product design, AI visuals.

Team

14 DDB / North Star team (2020-2023)

CUPRA

Rebuilding CUPRA's digital presence from the ground up. The brief was clear: as bold online as on the road.

My role

Visual design, product design, AI visuals.

Team

14 DDB / North Star team (2020-2023)

From website to digital flagship

More immersive. More daring. More CUPRA.

CUPRA App

Beyond the ignition.

CUPRA Build & Buy

Configure, visualize, and buy. Seamlessly.

CUPRA Store

The brand, beyond the car.

AI visual explorations

Pushing the brand forward.

Next

Pentawall

Next

Pentawall