CUPRA

Integrated digital ecosystem | 2021–2023

With 14 DDB (North Star Team) and CUPRA Team

Overview

Reimagining CUPRA’s digital ecosystem. From configurator to e-commerce, shaping a more fluid, connected experience across every touchpoint.

My role

Design direction, product design, AI visuals

Integrated digital ecosystem | 2021–2023

With 14 DDB (North Star Team) and CUPRA Team

Overview

Reimagining CUPRA’s digital ecosystem. From configurator to e-commerce, shaping a more fluid, connected experience across every touchpoint.

My role

Design direction, product design, AI visuals

Integrated digital ecosystem | 2021–2023

With 14 DDB (North Star Team) and CUPRA Team

Overview

Reimagining CUPRA’s digital ecosystem. From configurator to e-commerce, shaping a more fluid, connected experience across every touchpoint.

My role

Design direction, product design, AI visuals

From website to digital flagship.

From website to digital flagship

More immersive. More daring. More CUPRA.

CUPRA Build & Buy

Configure, visualize, and buy. Seamlessly.

CUPRA Store

The brand, beyond the car.

Visual explorations (AI)

Exploring the future of visual expression.

CUPRA App

Control your car and access exclusive content and experiences.

Kettal