CUPRA

Integrated digital ecosystem | 2021-2023

With 14 DDB (North Star Team) and CUPRA Team

A two-year exploration into CUPRA’s digital future. Together, we reimagined the brand’s ecosystem—evolving its configurator and e-commerce platform through AI-driven personalisation, and shaping a more fluid, connected experience across every touchpoint.

My role

Design direction, UX/UI design, AI Visuals and prototyping

CUPRA

Integrated digital ecosystem | 2021-2023

With 14 DDB (North Star Team) and CUPRA Team

My role

Design direction, UX/UI design, AI Visuals and prototyping

CUPRA

Integrated digital ecosystem | 2021-2023

With 14 DDB (North Star Team) and CUPRA Team

This project was a two-year exploration of what the brand could become. Partnering with CUPRA, we reimagined its digital presence—evolving the configurator and e-commerce platform with AI-driven personalisation, and streamlining interactions across every touchpoint.

My role

Design direction, UX/UI design, AI Visuals and prototyping

CUPRA.com

From website to digital flagship.