CUPRA

Built for the Tribe

Overview

Redesigning CUPRA's digital ecosystem, from configurator to e-commerce.

With 14 DDB / North Star Team (2020-2023)

My role

Design direction, product design, AI visuals

CUPRA

Built for the Tribe

Overview

Redesigning CUPRA's digital ecosystem, from configurator to e-commerce.

With 14 DDB / North Star Team (2020-2023)

My role

Design direction, product design, AI visuals

CUPRA

Built for the Tribe

Overview

Redesigning CUPRA's digital ecosystem, from configurator to e-commerce.

With 14 DDB / North Star Team (2020-2023)

My role

Design direction, product design, AI visuals

From website to digital flagship

More immersive. More daring. More CUPRA.

CUPRA Build & Buy

Configure, visualize, and buy. Seamlessly.

CUPRA Store

CUPRA Store

The brand, beyond the car.

CUPRA App

Beyond the ignition.

Visual explorations (AI)

AI visuals pushing the brand forward.

Next

Kettal

Next

Kettal

Next

Kettal