Adidas Ultraboost

Product launch | 2021

With Pixel&Pixel Team

Adidas Spain asked us to create a standout shopping experience using advanced technology. We built a digital system with four screens on the shoe display, an interactive surface, and an interactive floor to highlight each Boost shoe model. A 70-inch touch display lets customers easily explore and compare shoes, while the system shows real-time size and color availability.

My role

Design direction

Adidas Ultraboost

Product launch | 2021

With Pixel&Pixel Team

Adidas Spain asked us to create a standout shopping experience using advanced technology. We built a digital system with four screens on the shoe display, an interactive surface, and an interactive floor to highlight each Boost shoe model. A 70-inch touch display lets customers easily explore and compare shoes, while the system shows real-time size and color availability.

My role

Design direction

Adidas Ultraboost

Product launch | 2021

With Pixel&Pixel Team

Adidas Spain asked us to create a standout shopping experience using advanced technology. We built a digital system with four screens on the shoe display, an interactive surface, and an interactive floor to highlight each Boost shoe model. A 70-inch touch display lets customers easily explore and compare shoes, while the system shows real-time size and color availability.

My role

Design direction

© Plácido Salazar. Less is more.

© Plácido Salazar. Less is more.

© Plácido Salazar. Less is more.