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Plácido Salazar
Design+Direction

+34 608 413 983
@placido_salazar










Plácido Salazar is a multidisciplinary designer with 15+ years of experience in Brand Design, Brand Strategy and Product Design.












Kettal /Workplace
Brand Design
Product Design
 
My role
Creative Direction
Design Direction
Product Design
UX/UI Design
Prototyping
Kettal, a globally renowned company known for its high-end outdoor furniture design and manufacturing, identified an opportunity to enhance the digital presence of its Workplace division. This division, focused on providing innovative workspace solutions, needed a new digital platform that would reflect its market leadership while showcasing its extensive catalog of products and systems in a compelling and functional way.
Agency
North

Kettal Team
Antonio Navarro 
Marc Martín
Lucia Fantova

North Team
Victor Delgado (CD)
Arnau Pujol (PM)
Jesús Villar (Dev)
Laura Ambrós (CW)

*Coming soon.

















CUPRA
Brand Design
Product Design

My role
Design Direction
UX/UI Design
Product Design
Prototyping
Over a two-year collaboration with the CUPRA team, we explored and designed a digital experience that captured the brand's essence and elevated the customer journey. Our strategy enhanced the configurator and e-commerce platform with data-driven personalization and AI, fostering seamless, intuitive interactions. We revitalized brand activations, curated compelling content, and developed a bold, insight-driven creative direction. By integrating digital and physical realms, we redefined customer engagement, driving innovation and deeper brand connections.
Agency
14 DDB

CUPRA/SEAT Global Head of Digital
Isaac Partal

14 North Star Team
Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago, Brenda Bighetto































































Symbium

Brand Design
Product Launch

My role
Product Design
UX/UI Design
Design System
Prototyping
Symbium has transformed the citizen-to-government experience for home improvement projects using AI. Their proprietary Complaw® technology simplifies complex laws and regulations into easy-to-follow workflows, personalizing city regulatory reviews. Symbium's mission is to empower individuals to easily understand, visualize, and manage what’s possible on their property, including submitting permits, applying for rebates, and scheduling inspections.
SymbiumTeam
Leila Banijamali, Abhijeet Mohapatra, Michael Genesereth

Head of Design
Alex Picó
















































Netflix
Brand Design
Creative Direction
Product Campaign

My role
Concept
Art Direction
Design
During our collaboration with Netflix Spain, we had the exciting opportunity to delve into the creative realm of Key Arts, concepts, and visual explorations for some of their top-tier shows. Our team relished the chance to experiment with diverse ideas and artistic directions, pushing the boundaries of visual storytelling and enhancing the viewing experience for Netflix's audience.
Agency
Pixel and Pixel

Creative Director
Victor Coello

Creative Team
Lucas Sánchez, Oliver Berna, Roberto Torres, Ramiro Urrutia (Rams), Miguel Godinez








"Narcos S03” / Key Art (Spain)





























“Stranger Things S02” / OOH










“A pesar de todo” / Key Art Concept










“Glow S01” / OOH








“Las Chicas del Cable S02” / Key Art Concepts













Adidas

Brand Design
Creative Direction
Product Design
Digital Retail experience

My role
Research
Design Direction
UX/UI Design  
Adidas Spain tasked us with crafting an outstanding retail experience using cutting-edge technology. We developed a comprehensive digital ecosystem, featuring four integrated wall screens on the shoe display, an interactive surface, and an interactive floor to showcase the unique attributes of each Boost shoe model. A 70-inch multi-touch interactive display allows customers to effortlessly explore and compare Adidas shoes, while real-time size and color availability is seamlessly detected by the ERP system.
Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Team
Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez



























Pentawall
Brand Design
Product Design
 
My role
Brand design
Brand guidelines
Art Direction
Design
AI Imaginery
Pentawall is a private alternative financing platform that empowers clients and investors to engage in exclusive financial operations backed by real estate assets.
Driven by our philosophy of "people helping people," we go beyond financing—we create tailored capital solutions that address specific needs while cultivating trust-based, long-term relationships.
Pentawall Team
Roger del Sol
Cristian Pujó






































Albert Salas

Brand Identity
Website design

My role
Branding
Art direction
UX design
Visual design
Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.
Coming soon.


















Pepsi Max
Brand Design
Creative Direction
Social Media

My role
Art Direction
Design
In this collaborative project, we teamed up with Pepsi Max to breathe new life into their visual language on social media. Our primary goal was to adopt a remarkably fresh approach, specifically tailored to captivate younger demographics. We ingeniously blended the digital vernacular with a playful Gen-Z twist, resulting in an engaging and relatable experience.
Agency
Pixel and Pixel

Creative Director
Victor Coello


Creative Team
Inés Méndez, Katana, Amelia De La Marta, Celia Ayala

















































Terroir | Moët & Chandon
Brand Identity
Brand Activation
Creative Direction
Product Design

My role
Brand Identity
Art Direction
UX/UI Design
Moët & Chandon called upon our expertise to activate their digital connection with their audience. Our innovative solution, Terroir, is a meticulously curated digital magazine that presents exclusive content. Through collaborations with esteemed curators in art, design, fashion, beauty, music, food, and travel, we effectively revitalized the audience's association with the Moët & Chandon brand, introducing a fresh and captivating perspective.
Agency
AmorCiego

Creative Director
Rubén López

























































Samsung
Creative Direction
Product Campaign

My role
Concept
Art Direction
Design
Presented was the Galaxy A Launch Campaign for Youth with Samsung, which revolved around two key concepts. The first concept, "#More," was brought to life through a captivating identity system that vividly showcased the phone's boundless possibilities. By emphasizing the theme of "#More," we aimed to ignite the imagination and curiosity of the youth, inspiring them to explore new horizons and push the boundaries of what they thought was possible. The second concept, "Be the Inspiration," focused on empowering the target audience to embrace their untapped abilities and share their unique stories. This integrated campaign narrative positioned the Galaxy A as more than just a smartphone, but as a gateway to endless opportunities for personal growth, self-expression, and inspiration.
Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Technologist
Roberto Torres


Creative Team
Ramseh, Amelia De La Marta, Celia Ayala








Concept 01 / #More.




























Concept 02 / “Be the inspiration”












SEAT
Brand Design
Product Design

My role
Design Direction
UX/UI Design
Prototyping
Working with SEAT to elevate their digital presence and seamlessly integrate it with their refreshed brand identity. Together, our goal is to develop a state-of-the-art platform that not only highlights SEAT's outstanding products and services but also reflects their forward-thinking vision for the future of mobility. Drawing on our deep expertise, we will drive innovation and transformation within the automotive sector, crafting a memorable and immersive experience that engages and captivates customers.
Agency
14 DDB

SEAT Team
Isaac Partal, Marc Jover, Urko Pellicer

Brand Team
Isa Espona, Mimi Margalef, Martin Rizzo, Dennis Paladín, Marta Tomás

Digital Team
Marc Roca, Danilo Campos, Carlos Kun, Iván Berdusán, Gerard Pijoan, Lara Heredia, Tom McClean, Edu Sanchís, Helena Domingo













































Banc Sabadell
Brand Design
Product Design

My role
Brand Design
UX/UI Design
Prototyping
This project served as a pitch for Banc Sabadell, providing an outstanding opportunity to explore new territories, uncover hidden potential, and develop an advanced digital platform. Its primary goal was to establish seamless connections between individuals and companies, fostering a robust synergy that generates abundant business prospects. This innovative initiative encompassed a comprehensive suite of tools and customized content, strategically designed to accelerate and support business transformation, driving sustainable growth, and unlocking new opportunities.
Agency
Wunderman Thompsom

Creative Team
Paco Badia, Pipo Virgós, Oscar Pena, Irene Vidal, Esther Escudero

*Confidential work.


















PlayStation+
Brand Design
Brand Activation

My role
Branding
Art direction
Design
To celebrate the 10th anniversary of PlayStation Plus and its exciting new content offerings, we introduced PlayStation Plus Tuning. This social contest allowed users to win a complete room makeover based on their gaming preferences, with the guidance of gaming super-influencers. Participants engaged in challenges and tasks to earn points and increase their chances of winning. The winners received personalized advice from expert influencers to create an immersive gaming environment. The contest created a vibrant online community and elevated the gaming experience beyond the virtual world. PS Plus Tuning made the anniversary unforgettable by transforming gamers' rooms into personalized gaming sanctuaries.
Agency
Pixel and Pixel

Creative Direction
Victor Coello, Javi de la Vara

Creative Team
Javi de la Vara, Ramiro Urrutia (Rams)































Thank you! ✌️

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