Plácido Salazar
Design+Direction

SW 2018—2024
placido@placidosalazar.com

Kettal /Workplace

Brand Design
Product Design
 
My role
Creative Direction
Design Direction
Product Design
UX/UI Design
Prototyping

Kettal, a globally renowned company known for its high-end outdoor furniture design and manufacturing, identified an opportunity to enhance the digital presence of its Workplace division. This division, focused on providing innovative workspace solutions, needed a new digital platform that would reflect its market leadership while showcasing its extensive catalog of products and systems in a compelling and functional way.

Agency
North

Kettal Team
Antonio Navarro 
Marc Martín
Lucia Fantova

North Team
Victor Delgado (CD)
Arnau Pujol (PM)
Jesús Villar (Dev)
Laura Ambrós (CW)

*Coming soon.

CUPRA

Brand Design
Product Design

My role
Design Direction
UX/UI Design
Product Design
Prototyping

Over a two-year collaboration with the CUPRA team, we explored and designed a digital experience that captured the brand's essence and elevated the customer journey. Our strategy enhanced the configurator and e-commerce platform with data-driven personalization and AI, fostering seamless, intuitive interactions. We revitalized brand activations, curated compelling content, and developed a bold, insight-driven creative direction. By integrating digital and physical realms, we redefined customer engagement, driving innovation and deeper brand connections.

Agency
14 DDB

CUPRA/SEAT Global Head of Digital
Isaac Partal

14 North Star Team
Alexandra Lebrero, Helena Domingo, Lara Heredia, Iván Berdusán, Núria Boix, Catherine Santiago, Brenda Bighetto

Symbium

Brand Design
Product Launch

My role
Product Design
UX/UI Design
Design System
Prototyping

SymbiumTeam
Leila Banijamali, Abhijeet Mohapatra, Michael Genesereth

Head of Design
Alex Picó

Netflix

Brand Design
Creative Direction
Product Campaign

My role
Concept
Art Direction
Design

During our collaboration with Netflix Spain, we had the exciting opportunity to delve into the creative realm of Key Arts, concepts, and visual explorations for some of their top-tier shows. Our team relished the chance to experiment with diverse ideas and artistic directions, pushing the boundaries of visual storytelling and enhancing the viewing experience for Netflix's audience.

Agency
Pixel and Pixel

Creative Director
Victor Coello

Creative Team
Lucas Sánchez, Oliver Berna, Roberto Torres, Ramiro Urrutia (Rams), Miguel Godinez

Adidas

Brand Design
Creative Direction
Product Design
Digital Retail experience

My role
Research
Design Direction
UX/UI Design  

Adidas Spain tasked us with crafting an outstanding retail experience using cutting-edge technology. We developed a comprehensive digital ecosystem, featuring four integrated wall screens on the shoe display, an interactive surface, and an interactive floor to showcase the unique attributes of each Boost shoe model. A 70-inch multi-touch interactive display allows customers to effortlessly explore and compare Adidas shoes, while real-time size and color availability is seamlessly detected by the ERP system.

Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Team
Roberto Torres, Toni Gallardo, Marta Pastor, Rául Gómez

Pentawall

Brand Design
Product Design
 
My role
Brand design
Brand guidelines
Art Direction
Design
AI Imaginery

Pentawall is a private alternative financing platform that empowers clients and investors to engage in exclusive financial operations backed by real estate assets.
Driven by our philosophy of "people helping people," we go beyond financing—we create tailored capital solutions that address specific needs while cultivating trust-based, long-term relationships.

Pentawall Team
Roger del Sol
Cristian Pujó

Albert Salas

Brand Identity
Website design

My role
Branding
Art direction
UX design
Visual design

Albert Salas is a Spanish-born cinematographer based in New York city. Albert’s work is known for its pure, honest, and timeless character.

Coming soon.

Pepsi Max

Brand Design
Creative Direction
Social Media

My role
Art Direction
Design

In this collaborative project, we teamed up with Pepsi Max to breathe new life into their visual language on social media. Our primary goal was to adopt a remarkably fresh approach, specifically tailored to captivate younger demographics. We ingeniously blended the digital vernacular with a playful Gen-Z twist, resulting in an engaging and relatable experience.

Agency
Pixel and Pixel

Creative Director
Victor Coello


Creative Team
Inés Méndez, Katana, Amelia De La Marta, Celia Ayala


Terroir | Moët & Chandon

Brand Identity
Brand Activation
Creative Direction
Product Design

My role
Brand Identity
Art Direction
UX/UI Design

Moët & Chandon called upon our expertise to activate their digital connection with their audience. Our innovative solution, Terroir, is a meticulously curated digital magazine that presents exclusive content. Through collaborations with esteemed curators in art, design, fashion, beauty, music, food, and travel, we effectively revitalized the audience's association with the Moët & Chandon brand, introducing a fresh and captivating perspective.

Agency
AmorCiego

Creative Director
Rubén López

Samsung

Creative Direction
Product Campaign

My role
Concept
Art Direction
Design

Presented was the Galaxy A Launch Campaign for Youth with Samsung, which revolved around two key concepts. The first concept, "#More," was brought to life through a captivating identity system that vividly showcased the phone's boundless possibilities. By emphasizing the theme of "#More," we aimed to ignite the imagination and curiosity of the youth, inspiring them to explore new horizons and push the boundaries of what they thought was possible. The second concept, "Be the Inspiration," focused on empowering the target audience to embrace their untapped abilities and share their unique stories. This integrated campaign narrative positioned the Galaxy A as more than just a smartphone, but as a gateway to endless opportunities for personal growth, self-expression, and inspiration.

Agency
Pixel and Pixel

Creative Director
Victor Coello, Jose Vilar

Creative Technologist
Roberto Torres


Creative Team
Ramseh, Amelia De La Marta, Celia Ayala


SEAT

Brand Design
Product Design

My role
Design Direction
UX/UI Design
Prototyping

Working with SEAT to elevate their digital presence and seamlessly integrate it with their refreshed brand identity. Together, our goal is to develop a state-of-the-art platform that not only highlights SEAT's outstanding products and services but also reflects their forward-thinking vision for the future of mobility. Drawing on our deep expertise, we will drive innovation and transformation within the automotive sector, crafting a memorable and immersive experience that engages and captivates customers.

Agency
14 DDB

SEAT Team
Isaac Partal, Marc Jover, Urko Pellicer

Brand Team
Isa Espona, Mimi Margalef, Martin Rizzo, Dennis Paladín, Marta Tomás

Digital Team
Marc Roca, Danilo Campos, Carlos Kun, Iván Berdusán, Gerard Pijoan, Lara Heredia, Tom McClean, Edu Sanchís, Helena Domingo

Banc Sabadell

Brand Design
Product Design

My role
Brand Design
UX/UI Design
Prototyping

This project served as a pitch for Banc Sabadell, providing an outstanding opportunity to explore new territories, uncover hidden potential, and develop an advanced digital platform. Its primary goal was to establish seamless connections between individuals and companies, fostering a robust synergy that generates abundant business prospects. This innovative initiative encompassed a comprehensive suite of tools and customized content, strategically designed to accelerate and support business transformation, driving sustainable growth, and unlocking new opportunities.

Agency
Wunderman Thompsom

Creative Team
Paco Badia, Pipo Virgós, Oscar Pena, Irene Vidal, Esther Escudero

*Confidential work.

PlayStation+

Brand Design
Brand Activation

My role
Branding
Art direction
Design

To celebrate the 10th anniversary of PlayStation Plus and its exciting new content offerings, we introduced PlayStation Plus Tuning. This social contest allowed users to win a complete room makeover based on their gaming preferences, with the guidance of gaming super-influencers. Participants engaged in challenges and tasks to earn points and increase their chances of winning. The winners received personalized advice from expert influencers to create an immersive gaming environment. The contest created a vibrant online community and elevated the gaming experience beyond the virtual world. PS Plus Tuning made the anniversary unforgettable by transforming gamers' rooms into personalized gaming sanctuaries.

Agency
Pixel and Pixel

Creative Direction
Victor Coello, Javi de la Vara

Creative Team
Javi de la Vara, Ramiro Urrutia (Rams)

Thank you! ✌️

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